Travel is booming, and 2026 is already looking to be a year defined by curiosity, culture, and big adventures. Expedia has analysed millions of searches across its app and website to uncover where global travellers are heading next. The results showcase not just trending hotspots but destinations that champion sustainable tourism and offer immersive, authentic, and environmentally mindful experiences.
What Are The Destination Hot Spots For 2026
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From sun-soaked islands and historic cities to alpine retreats and remote coastal towns, this year’s trending destinations reflect a growing desire for travel that balances relaxation, adventure, and culture. Whether you are planning your next big trip or simply seeking inspiration, these destinations offer a glimpse into the places that are capturing the imagination of travellers worldwide.
Each location has something unique to offer, whether it’s pristine nature, vibrant cultural experiences, or innovative ways to engage with local communities. Some destinations are already leading the way in sustainable tourism, while others are quickly rising in popularity as travellers seek less crowded, more authentic experiences.
Big Sky, Montana, US; +92% Interest
Big Sky is a paradise for lovers of the outdoors. From world-class skiing in the winter to hiking, fishing, and mountain biking in the warmer months, it appeals to adventure seekers year-round. Expedia data shows interest surging, reflecting travellers’ desire for spacious, natural escapes where they can unplug and explore. The area’s commitment to protecting its landscapes adds to its growing reputation.
Okinawa, Japan; +71% Interest
Okinawa’s subtropical islands are more than just beaches. Visitors can explore historic Ryukyu castles, vibrant local markets, and pristine coral reefs. Its blend of heritage, nature, and modern amenities makes Okinawa a compelling choice for travellers seeking both relaxation and discovery.
Kieran Miller, cruise booking expert, told us, “We’re seeing growing interest in Japan for 2026, but travellers are increasingly looking beyond the well-trodden routes of Tokyo and Osaka.
Okinawa is perfect for anyone wanting a slower, more authentic side of Japanese culture. With its blend of tropical beaches, rich island history, and a distinctly different pace of life, it offers a fascinating contrast to mainland Japan. It’s an excellent match for travellers who want something a little more peaceful, with all the warmth, heritage, and scenery that make Japan so special.”
Sardinia, Italy; +63% Interest
Italy’s Sardinia is celebrated for its turquoise waters and dramatic coastline. Beyond sun-soaked beaches, Sardinia offers a rich archaeological heritage including ancient Nuragic structures and charming towns that capture the island’s unique culture. Expanding interest on Expedia reflects travellers seeking a Mediterranean escape that combines natural beauty with history.
Phu Quoc, Vietnam; +53% Interest
Phu Quoc is emerging as a top destination for those looking for a tropical retreat that balances tranquility and adventure. Expansive beaches, quiet fishing villages, and the vibrant biodiversity of Phu Quoc National Park make it perfect for both relaxation and exploration. Its growing popularity shows a trend toward destinations that feel remote yet accessible.
Savoie, France; +51% Interest
Savoie is synonymous with the French Alps and year-round mountain activities. From skiing and snowboarding to summer hiking and cycling, the region caters to active travellers. Its focus on sustainable tourism offers experiences that respect the environment and local communities, making it an attractive choice for mindful travellers.
Ucluelet, Canada; +44% Interest
This small coastal town in British Columbia is gaining attention for its stunning natural landscapes and outdoor opportunities. The Wild Pacific Trail, dense rainforests, and abundant wildlife offer an immersive nature experience. Ucluelet’s sustainable tourism efforts, including conservation programs, appeal to travellers seeking eco-friendly escapes.
The Cotswolds, UK; +39% Interest
The Cotswolds’ rolling hills and historic villages continue to draw visitors from around the world. Its iconic honey-coloured stone cottages, manor houses, and quaint streets provide a picture-perfect English countryside experience.
Sustainable tourism initiatives ensure these landscapes remain pristine for future visitors. To avoid crowds and make the most of the Cotswolds’ year-round appeal, visitors are encouraged to spread their exploration more evenly across the seasons, discovering its many beautiful towns and villages rather than funnelling trips into a few familiar hotspots.
San Miguel de Allende, Mexico; +30% Interest
This colonial gem has earned international acclaim for its colourful streets, vibrant arts scene, and rich cultural heritage. San Miguel de Allende appeals to travellers seeking immersive experiences, from exploring historic architecture to enjoying local festivals and traditional cuisine. Its rising popularity reflects a growing appetite for culturally rich destinations.
Hobart, Australia; +25% Interest
Tasmania’s capital is increasingly on travellers’ radars. Hobart combines scenic riverside beauty with a thriving arts and food scene. Its historic waterfront, natural surroundings, and emphasis on sustainability make it a standout choice for 2026. Visitors can explore markets, museums, and nearby national parks, all within easy reach.
What This List Tells Us
Expedia’s 2026 Destinations of the Year illustrate where travellers are directing their curiosity and budgets. Many are seeking destinations that balance natural beauty, cultural immersion, and sustainability. From remote islands and alpine retreats to historic cities and coastal towns, these locations highlight the diverse ways travellers want to experience the world.
Whether planning your next getaway or simply dreaming, the Expedia list offers inspiration for memorable and mindful travel in 2026.
